IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it is opening inside Roblox.

IKEA stated that The Co-Worker Game will let players “experience working in IKEA’s virtual universe.” “Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available,” the company added. Applications are open until June 16, and the game launches on June 24.

“The immersive experience gives players the opportunity to experience IKEA’s unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace,” IKEA said. It is IKEA’s first foray into mainstream gaming.

IKEA is offering paid shifts to 10 successful applicants. They will help customers, get promoted to move departments, work in various sections like the Showroom and Bistro, assist people in choosing furniture and even serve meatballs.

“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life,” commented IKEA’s Country People and Culture Manager, Darren Taylor. “At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.”

IKEA will hold virtual interviews for shortlisted applicants for the remote role between June 14 and June 18. Successful applicants, who must be 18+ and in the UK or Republic of Ireland, will be paid £13.15 per hour, matching the London Living Wage.

Roblox, with 77.7 million daily active users, is used by companies to promote their brands but has faced accusations of exploiting child developers. Roblox denies it.

Stay tuned.