Mariah Carey’s timeless holiday hit, “All I Want for Christmas Is You,” dominates the Christmas season and solidifies her as a symbol of the holidays. Since its 1994 release, the song has become a festive favourite, earning extensive airplay year after year. Its enduring popularity ensures it remains a centerpiece of holiday celebrations worldwide, keeping Carey synonymous with Christmas cheer.

The song generates significant income for Carey, primarily through royalties from its widespread usage. She earns approximately $3 million annually from the track, with total earnings surpassing $60 million by 2021. Despite its success, “All I Want for Christmas Is You” is not the highest-selling holiday song. Bing Crosby’s “White Christmas” holds that record, having sold an estimated 50 million copies and earning recognition in the Guinness World Records as the top-selling single of all time.

Carey’s Christmas fame also extends to lucrative sponsorship deals. In 2021, she celebrated the 25th anniversary of her Christmas album by starring in a festive advertisement. Her seasonal association has turned her into a marketing icon, ensuring her continued presence in holiday traditions and branding opportunities every year.

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