Dr.Dre Explains How Social Media Ruined Artists.
Dr. Dre The Top Earning Music Artist of 2019 Explains How Social Media Ruined Artists –
Last September, it was reported that mastermind Dr.Dre racked up with $800 million dollars over the past decade. The majority of those earnings stemmed from owning 20 percent of the iconic headphones Beats. Back in 2014, the headphone company was sold to Apple for a steady $3 billion dollars.
Dre says around the 15-minute mark in a recent interview with British GQ “I probably would’ve hated social media when I was coming up, There’s a certain mystique that gets destroyed. I like the mystique. I like waiting. I don’t need anybody to know where I am every minute or what I’m doing. Or what I’m about to do.”
He added, “There’s a certain mystique that came along with music that was entertaining to wait to see what was about to happen.” Dre’s Twitter with almost 2.8 Million followers, but he hardly tweets, barely posts photos on Instagram – with the last post on his Instagram was 2 months ago, most times with no captions.
But, his business partner for almost 30 years – Jimmy Iovine the co-founder of Interscope Records understands the evolution of fame in the social media era. “I don’t know the impact of Instagram, it’s not mutual,” Iovine said. “If Michael Jackson had Instagram, would he have ended up healthier? Who knows. I think what’s happened is, ‘great’ was never behind fame as much as it is now. Fame is what the currency is. Likes or whatever the stuff is. So fame, and if you happen to be great, musicians up until recently, that’s why people put music out every day. That’s marketing.” He continued, “But not all of it is great because that’s impossible. I think ‘great’ has pulled back a little bit.”
Further in the interview, the pair discuss their respective drives and “hustle” at their ages – the importance of catering towards specific artistic needs and more. Among their big plans? Starting their own high school. “We’re starting it right outside of USC,” Iovine says. “And it’s for that neighbourhood. And it’s going to be free. We’re doing it with Laurene Powell Jobs, Steve Jobs’ widow and XQ a fund launched in 2015 to change state schooling in America and the USC. We want to give underrated kids an edge. We want to market our high school, we want to make it appealing for kids to stay in school and learn. Most don’t want to be there.”