Fans are buzzing about Tyler, the Creator’s latest album, ‘Chromakopia’, speculating it may introduce a fresh alter ego. The album’s promotion began with a mysterious video titled ‘ST. CHROMA‘, released on October 16, where Tyler, masked and leading a group of men, marches across a sepia-toned desert. This intense scene builds as they approach a shipping container marked “Chromakopia.” The video shifts to colour just as a detonator triggers an explosion, consuming the container and the men within. This video sparked excitement among fans, hinting at a deeper narrative and a possible new persona for the rapper.

Tyler’s journey to releasing ‘Chromakopia’ has been full of surprises. Earlier this year, he hinted at taking a break from new music, leaving fans expecting no new releases until 2025. However, after the ‘ST. CHROMA’ teaser, he announced the album’s October 28 release date, sparking widespread anticipation. To build excitement, Tyler launched a ‘Chromakopia’ website with daily updates on a “Chromakopia trucking company” map, showing the movement of bright green and black promotional trucks across U.S. cities. Additionally, he announced a world tour starting in early 2025, featuring Lil Yachty, hip-hop duo Paris Texas, and Canadian artist Daniel Caesar, with stops in major cities across North America.

Fans have speculated on social media that “St. Chroma” may represent a new character, with some linking it to Chroma the Great from *The Phantom Tollbooth*, a character who brings colour to the world through music. This aligns with Tyler’s history of creating alter egos, from Dr. TC, his therapist persona, to Wolf Haley and Igor, who explore themes of love, anger and self-discovery. In his previous album, Tyler appeared to retire these characters, but fans believe Chromakopia could mark the arrival of a new alter ego, expanding his artistic narrative even further.